Vegan Meal Kit Company Purple Carrot Is Launching New Frozen Meals Line at Whole Foods

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Hungry for a tasty vegan dinner but a bit burnt out on cooking? We hear you. And, about, say, three-to-five nights a week, we’re definitely with you on the Let There Be Takeout front. But instead of ordering pricy takeout, often studded with unknown ingredients and excess sodium, why not get a restaurant quality meal from the frozen foods aisle?

It’s time to meet Purple Carrot’s latest launch, in partnership with Conagra Brands, now available at a Whole Foods Market near you. The completely vegan, single serve meals will have similar flavor profiles and nutrition stats to its typical meal kit fare. The collection will include four swoonworthy meals:

  • Plant-Based Meatball Marinara – made with Gardein® Meatless Meatballs
  • Maple Chipotle Veggie Bowl
  • Sweet Corn Elote Bowl
  • Fiesta Pepper Bowl – made with Gardein® Beefless Ground

(Sadly, we don’t see our favorite culinary concoction from the subscription meal kit service —vegan cauliflower gnocchi⁠—making the final cut, but here’s to hoping they debut some more meals in the coming months.)

Clearly, the move from Purple Carrot comes at an opportune time. “As more and more consumers are seeking to add plant-based options to their weekly routines but aren’t ready to commit to a full lifestyle change, these single-serve meals offer a perfect way to get a taste of what plant-based foods can offer,” said Andy Levitt, Founder and CEO of Purple Carrot. “From the beginning, Purple Carrot has been dedicated to creating incredible plant-based meals that even non-plant-based consumers will love, and our new frozen line is no different.”

Wherever you fall on the vegan spectrum, there’s no shortage of awesome meal kit services to try out on those nights when you’re anointed with ye olde cooking bug and delivery options for when you want to hang up your apron. Along with Purple Carrot, check out our favorite plant-based meal delivery services.

Now, if you’ll excuse us, we’ve got a vegan bolognese craving to satisfy.

Perri O. Blumberg